Career
Profile
My Journey
I’m Sam McKibben, a digital marketing enthusiast with a passion for creating impactful and innovative strategies. My work has earned positive feedback from clients and audiences, reflecting my dedication and growing expertise in this dynamic field.
Driven by creativity and quick learning, I bring a unique perspective to marketing. My adventurous spirit has taken me to over 55 countries, including a transformative Semester at Sea, broadening my horizons and inspiring fresh ideas for my projects.
I played Division 1 soccer at DePaul University in Chicago and now compete at Washington University in St. Louis while pursuing my MBA. Balancing athletics and academics has honed my teamwork, leadership, and time management skills, which I’m eager to apply in the professional world.
Over the past three summers, I’ve completed internships in various marketing fields, exploring my interests and expanding my skillset. These experiences have deepened my understanding of marketing disciplines and their practical applications.
As I transition into my career, I’m excited to leverage my creativity, adaptability, and passion for marketing to make a meaningful impact. My journey has equipped me with a unique blend of skills and experiences, and I’m ready to contribute to any team I join.
Areas of Specialization
My expertise spans across various domains of digital marketing, including SEO, Social Media Marketing, Content Strategy, Email Marketing, Paid Advertising, Analytics, and Marketing Automation. With a strong understanding of consumer behavior and market trends, I consistently deliver tailored solutions to meet the unique needs of each project.
2019 - 2023
Bachelor's Degree in Digital Marketing from DePaul University
My journey in digital marketing commenced during undergraduate studies at DePaul University, where practical experience and theoretical knowledge laid the foundation.
2023 - 2025
MBA at Washington University in
St. Louis
Currently pursuing an MBA in Marketing at Washington University in St. Louis, with an expected graduation in May 2025. Participated in an immersion program, consulting on business cases in Washington DC, Barcelona, and Singapore.
Summer 2022
B2B Marketing Intern at
The MX Group
At the MX Group, I managed client projects, created marketing content, organized the employee database, implemented company systems, and managed event budgets up to $20,000.
Summer 2023
Marketing Intern at Star Events
Boosted TikTok followers by 200% and Instagram by 65%, integrated social media with the website, designed materials for festivals and events with 130,000+ attendees, and created internal marketing content.
2019 - 2025
Collegiate Student-Athlete
Contributed as a defender and midfielder on the soccer teams at DePaul University and Washington University in St. Louis, and was named to the BIG East All-Academic Team (2019-2022).
Current
Marketing Intern at Matterhorn Venture Partners
Managed LinkedIn growth, developed the company website, created investment memos for high-value deals, designed client websites, and authored press releases to enhance visibility.
Key Tools & Technologies
Google Analytics, SEMrush, and MailChimp
Adobe Creative Suite, Canva, Google Presentation, and Powerpoint
WordPress, Wix, Shopify, and Squarespace
HubSpot and Salesforce
Final Cut Pro, Adobe Premiere, Capcut
Microsoft Office Suite, Google Workspace, and Trello